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Think fast! Catch!

When I contrast my experience at putting together Whyz Technologies, with the work I did as an employee at different firms, one thing stands out clearly. I had to make many many decisions with insufficient information; it feels at times like the ‘blind-fighting’ you saw in ninja movies in the 80s. You don’t where the enemy is (i.e. the goal is uncertain), you don’t really know where you really stand (in terms of the market’s existence and your location in it) and the sands of time are running out.

I’ve had to make major decisions about the firm’s name, the target customers, the business model, the architecture of the solution, the marketing strategy etc. Over a hundred decisions in a few months, any one of which could kill this fragile startup. May of these were around things that I knew next to nothing about (like corporation structures and tax strategies) or which could be potentially very costly and drawn out (like the three patents I am preparing to file for).

You don’t have the luxury of waiting for all the info, and like the Jedi knights, have to use the force and trust your instinct… and like the mythical Jedi, the decision you make will results in high-stakes outcomes that will be evident shortly :-)

  1. Kenan
    March 14th, 2010 at 16:49 | #1

    Nice, I feel the same emotions right now as we go forward towards participating in a business plan competition, to gather some credibility to move forth with our prototype ( a device which can detect and analyze DNA or RNA from a variety of sources for application as a Point of Care device, it allows detection of other pathogens (hiv,influenza, strep throat), contaminants (such as water purity), cancer or DNA fingerprinting/paternity testing).

    From choice of name to patents, all decisions need to be executed so fast.

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