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Customers Don’t like Uncertainty

I read a very interesting post recently titled ‘Acknowledging problems versus solving problems‘.

It struck home to me, how it is so important to keep the flow of communication open at all times. That is one of the reasons why it is important to have an autoresponder on your website, and even better, to send a response from a human. People like to know that they are being heard.

They will understand if the work takes a while, but will never forgive or trust you if you leave them hanging, and wondering if anything is happening.

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